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Best Content Marketing Campaign

The use of high quality content that drives a brand's marketing message and increases overall revenue. The campaign must have a minimum of 3 platforms/channels for distribution.

Best Influencer Marketing Campaign

The use of social media influencers to help drive the brand's message across social platforms leading to more sales and higher overall revenue.

Best SEO/SEM Campaign

The use of best practices of SEO /SEM to drive a brand's message in an efficient manner.

Best Use of User Generated Content

The use of User Generated content in any form to further drive a marketing effort or initiate a brand's marketing campaign.

Best Use of Viral Marketing

The use viral marketing to spread a brand's message.

Best Product Launch Campaign

The use of digital platforms to successfully launch a product.

Best Service Launch Campaign

The use of digital platforms to successfully launch a service.

Best Interactive Piece of Content

The use of interactive content to engage users during a campaign.

Best Use of Technology

The innovative use of technology to drive a brand's marketing message.

Best CSR Campaign

The use of CSR initiatives to drive a brand's campaign.

Best UI/UX Website

The use of aesthetically and functionally useful design elements to create or redesign a brand's website.

Best UI/UX App

The use of aesthetically and functionally useful design elements to create or redesign a brand's native app.

Best Use of Facebook

The use of Facebook and its features to drive a brand's marketing message.

Best Use of Instagram

The use of Instagram and its features to drive a brand's marketing message.

Best Use of Social Media Marketing

The use of multiple social media platforms to drive a brand's marketing message. Minimum 2.

Best Use of VR

The use of Virtual Reality and its features to drive a brand's marketing message.

Best Digital Brand Video

The use of Digital first video to drive a brand's marketing message.

Best Viral Video

A brand video that surpassed expectations in terms of views and engagement driving the brand's marketing message forward.

Best Brand Integration

The use of a Brand when it is seamlessly interwoven with another piece of content so as to further push it's core marketing message.

Best Short Form Video (30 Seconds)

A brand video that is not more than 30 seconds long and is digital first.

Best Long Form Video (More than 30 Seconds)

A brand video that is not more than 30 seconds long and is digital first.

Best Brand Activation

Activation (short/one-off live events, street show, sports events, festivals, corporate entertainment etc) aimed at engaging with consumers.

Best Online Promotion

The use of online/offline initiatives to create an interactive brand experience.

Best Branded Content Campaign

A clearly identifiable content-based campaign with a specific marketing goal in mind

Best Content Marketing Launch

The introduction of a new, clearly identifiable content initiative

Best Brand Website

Brand website that is aesthetically appealing and yet functionally efficient

Best Corporate Website

Corporate website that is aesthetically appealing and yet functionally efficient

Best Corporate/Brand Identity

Creation of corporate/brand identity in a consistent manner that sums up the nature of the business or what the brand stands for

Best Packaging

Packaging design with a focus on both, functionality and visual appeal

Best Social Media Design

The use of design to make the brand message on social media more compelling

Best Product Design
Best Digital Brand Video (Campaign)

Videos specially created for digital audiences to promote a brand. Mere re-runs of TVCs will not qualify

Best Digital Brand Video (Single)

Videos specially created for digital audiences to promote a brand. Mere re-runs of TVCs will not qualify

Best Online Integrated Campaign

Campaigns that use multiple digital platforms in an integrated manner

Best Social Media Campaign

Brand campaigns that use social media in a creative way across platforms.

Best Use of Social Media for CSR

The use of video to further a company's corporate social responsibility objectives

Best Promo Long Form (30 seconds and over)
Subjective/Topical Projects

A media-agnostic category which will have been campaigns curated specifically during a specific period

Best Physical Space/Store Design
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