What are the Marketers' Excellence Awards? Well, the idea is to recognise marketing excellence on part of brands and their custodians, over the year gone by, and to train the spotlight on marketing campaigns that have raised the bar and set new standards for advertising.
Through these awards, we’ll explore how brand marketers and their agency partners have leveraged different media channels, digital and traditional, to create strategies that, in turn, made a dent in the minds of their end consumers.
Also, the Marketers' Excellence Awards are our way of taking note of the campaigns created and executed during the pandemic. Despite being stuck indoors, with limited access to human and technological resources, marketing companies managed to pull off some brilliant pieces of communication, proving that geography is history.
Though digital media continues to be every marketer's favourite new playground, these awards are media-agnostic and will felicitate work across media channels.