An AFAQSinitiative
Best Influencer Marketing Campaign

The use of social media influencers to help drive the brand’s message across platforms

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Best Use of User Generated Content

The use of user generated content in any form to further drive a marketing effort or initiate a brand's marketing campaign

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Best Use of Viral Marketing

The use viral marketing to spread a brand's message

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Best Use of Facebook

The use of Facebook and its features to drive a brand's marketing message

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Best Use of Instagram

The use of Instagram and its features to drive a brand's marketing message

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Best Use of Social Media Marketing

The use of multiple social media platforms (minimum 2) to drive a brand's marketing message

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Best Use of Social Media for CSR

The use of video to further a company's corporate social responsibility objectives

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Best Content Marketing Campaign

The use of high-quality content that drives a brand's marketing message and helps towards increasing revenue. The campaign should have used a minimum of three platforms/channels for distribution

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Best Interactive Content

The use of interactive content to engage users during a campaign

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Best Branded Content Campaign

A clearly identifiable content-based campaign with a specific marketing goal in mind

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Best Content Marketing Launch

The introduction of a new, clearly identifiable content initiative

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Best Viral Video

A brand video that surpasses expectations in terms of views and engagement driving the brand's marketing message forward

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Best Short Form Video (30 seconds)

A brand video that is not more than 30 seconds long and is digital-first

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Best Long Form Video (More than 30 seconds)

A brand video that is more than 30 seconds long and is digital-first

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Best Digital Brand Video (Single)

A video specially created for digital audiences to promote a brand (Mere re-runs of TVCs will not qualify)

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Best Digital Brand Video (Campaign)

Videos specially created for digital audiences to promote a brand (Mere re-runs of TVCs will not qualify)

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Best Online Integrated Campaign

Campaigns that use multiple digital platforms in an integrated manner

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Best SEO/SEM Campaign

The use of best practices in SEO and SEM to drive a brand's message in an efficient manner

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Best Use of Technology

The innovative use of technology to drive a brand's marketing message

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Best Use of VR

The use of virtual reality and its features to drive a brand's marketing message

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Best Social Media Design

The use of design to make the brand message on social media more compelling

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Best Brand Website

Brand website that is aesthetically appealing and yet functionally efficient

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Best Corporate Website

Corporate website that is aesthetically appealing and yet functionally efficient

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Best Corporate Brand Identity

Creation of a corporate brand identity in a consistent manner that sums up the nature of the business or what the brand stands for

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Best Packaging

Packaging design with a focus on both, functionality and visual appeal

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Best UI/UX Website

The use of aesthetically and functionally useful design elements to create or redesign a brand's website

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Best UI/UX App

The use of aesthetically and functionally useful design elements to create or redesign a brand's app

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Best Branded Campaign on TV

Most effective and creative incorporation of branded content on TV by a brand

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Best TV Ad (Campaign)

A TV ad campaign to promote a product, brand, service or any new initiative

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Best TV Ad (Single)

A single TV ad to promote a product, brand, service or any new initiative

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Best Print Ad (Single)

A single print ad to promote a product, brand, service or any new initiative

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Best Print Ad (Campaign)

A print ad campaign to promote a product, brand, service or any new initiative

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Most Innovative Use of Print

Brand that has used print as a medium to promote a product, brand, service or any new initiative in a unique manner or in a manner not seen before

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Best Radio Ad (Single)

A single radio ad to promote a product, brand, service or any new initiative

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Best Radio Ad (Campaign)

A radio ad campaign to promote a product, brand, service or any new initiative

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Most Innovative Use of Radio

Brand that has used radio as a medium to promote a product, brand, service or any new initiative in a unique manner or in a manner not seen before

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Best OOH Ad (Single)

A single OOH ad to promote a product, brand, service or any new initiative

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Best OOH Ad (Campaign)

An OOH ad campaign to promote a product, brand, service or any new initiative

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Most Innovative Use of OOH Advertising

Brand that has used OOH as a medium to promote a product, brand, service or any new initiative in a unique manner or in a manner not seen before

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Best Brand Integration

The use of a brand when it is seamlessly interwoven with another piece of content so as to further push its core marketing message

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Best CSR Campaign

The use of CSR initiatives in such a way as to strengthen the brand

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Best Product Launch Campaign

The use of more than one platform to impactfully launch a product

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Best Service Launch Campaign

The use of more than one platform to impactfully launch a service

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Best Brand Activation

Activation (short one-off live events, street show, sports events, festivals, corporate entertainment etc.) aimed at engaging in an engrossing manner with consumers

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Best Topical Campaign

The use of an event, a news development, a festival or any other public occasion to generate fresh interest in a brand

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Marketers Xcellence